The real estate industry may be thriving, but most real estate agents never make it past the two-year mark. This holds true even for the best out there, especially since most end up underestimating the amount of commitment and time success actually requires. Others, on the other hand, believe too much in old traditions, and they end up slowing down and crashing. Unfortunately, the world is ever-changing, and only the best move on to brighter things—especially in real estate.
When it comes to repeat business, tricks and shortcuts do not exist. Keep in mind that your success will come from your clients, which is why your primary focus should be to build and maintain relationships. This should encompass introductions, sales, and even after closing deals.
Being there every step of the way will make sure the client comes back, but it takes commitment and grit to perfect. Once you’ve mastered the art, however, you’ll be well on your way to becoming a successful real estate agent.
Thankfully, the journey doesn’t have to be exhausting. Here’s how to make things work:
Tip #1: Selling shouldn’t be your sole focus
Knowing good sales techniques is undeniably beneficial to real estate agents, but too much of anything is never good. Always opting for the hard sell can make you seem like a pushy salesperson, which isn’t a good image you want to build for yourself. As you pursue your real estate agent career, you’ll want to focus on other important skills, which can help be of value to your clients.
Photography and writing can be fruitful, for instance, as you’ll make sure that your listings online stand out. Developing your soft skills can also be ideal, particularly your people skills and problem-solving capabilities.
Tip #2: Regularly check in with your clients
When you’ve finally landed a project, bear in mind that your job isn’t over just yet. You’ll want to regularly check in with your clients, as well as stay consistent and organized. You’ll want to keep them updated throughout the project, which should include pain points and concerns that need to be addressed.
It always pays to be proactive, so make sure to drop by the project site whenever possible, and update your client after. This is particularly important once you’ve finished the project, as your client will think of one thing: you’re reliable. And with that image in mind, you’ll likely see their names pop up in your message notifications.
Tip #3: Learn and acknowledge your mistakes
No matter how good you are, mishaps are always inevitable. The real estate landscape is full of surprises, and one wrong move can be a domino effect. If you want to be a great real estate agent, however, you’ll want to learn how to stop problems from escalating further—and that can only be done if you know how to bounce back.
This means acknowledging the issues right off the bat, with apologies in tow. You’ll want to calmly explain what has happened, with a solutions pitch ready. The client will appreciate what you’re doing for them, but bear in mind that communication never suffices—you’ll want to show the action behind your words.
The Bottom Line
When it comes to reaching your success, creating solid client relationships is the key. This is the foundation of the world’s best real estate agents, acting as the fuel of their continued growth and achievement. You’ll need to be a communicator and one that doesn’t just focus on selling. Problem-solving skills matter, along with other skills that go beyond what’s expected.
For real estate hiring in Lapeer, join Smith Street Homes! We are a real estate company dedicated to helping clients realize their dream homes. Allow our talented team to help you grow and learn, so that you can find a place in the vast world of real estate. Join our team today!